Meet the HDM Heavy Duty Marketing Team
Our people make the difference
Celebrating 53 Years of Continuous Success
Our team is the heart of Heavy Duty Marketing. Across every territory and division, these professionals bring experience, integrity, and a shared drive to help our partners grow. From leadership to field support, we work as one—building relationships that last and delivering results that stand out in the automotive aftermarket.
You can trust our organization to formally execute your sales, marketing, merchandising, and field support requirements throughout all levels of the distribution channel.
North American
Corporate Offices — Executive Team
STEPHEN GRACE
PRESIDENT | HEAVY DUTY MARKETING
Corporate Office
10 E McDermott Dr, Allen, TX 75002
972-679-2590 (cell)
281-257-0103 (office)
Joined HF / HDM in July 1993
District Sales Manager for Borg Warner/Echlin from 1983 to 1993
Key Accounts
Fleet Pride HQ
HDAW
Rush Corporate
USA Truck Parts
Houston Freightliner
Serving
North America
MICHAEL BECKELMAN
PRESIDENT | HIRSIG-FRAZIER
Corporate Office
10 E McDermott Dr, Allen TX 75002
417-861-4859 (cell)
972-680-8703 (office)
Joined Hirsig Frazier in August 1994
Active Member of the Auto Care Association’s
Manufacturers’ Rep Council
Key Accounts
Bass Pro
O’Reilly Auto Parts
Tri-State Enterprises / Driven Brands
Program Group Headquarters
Serving
North America
North America — United States Territory
Brent Abernathy
The Southern States
Contact Information
903-736-9898 (cell)
BAbernathy@HeavyDutyMarketing.com
Joined HF / HDM in September 2017
2020, 2021 & 2023 Top Gun Award Winner
for Heavy Duty Marketing
Key Accounts
Lonestar Truck
Northeast Truck & Trailer
MHC Kenworth
Rush Enterprises
ABC Auto Supply
Serving
North East Texas and Northern Louisiana
MATT BREMSER
THE MINK states
Contact Information
407-973-2452 (cell)
Joined HF / HDM in November 2023
Key Accounts
Warehouse Inc.
Poormans Auto
Jobbers A/W
Truck Centers
Wichita Kenworth
Serving
Kansas, Nebraska, and the Dakotas
Randy Fullbright
THE Southern STATES
Contact Information
918-698-7910 (cell)
RFulbright@HeavyDutyMarketing.com
Joined HF / HDM in January 2025
Started career in 2000 as a Fleet Service Rep for Chevrolet
Worked for Autocar/GVW parts covering seven states as their Dealer Account Manager, serving the OE and aftermarket channels
Key Accounts:
MHC Kenworth
ATC Freightliner
Bruckner Truck
Rush & Fleet Pride
Serving
Oklahoma and Arkansas
Paul Kent
THE SOUTHERN STATES
Contact Information
918-698-7910 (cell)
Joined HF / HDM in January 2023
Key Accounts:
Atwoods & GEBO’s
Lone Star Warehouse
Bruckner Truck Sales
Tow Brothers
B-Line Filter & Supply
Wofford Truck Parts
Rush Peterbilt
Border International
Bruckner Truck Sales
MHC Kenworth
Serving
Oklahoma, New Mexico, and West Texas
Steven Renwick
THE SOUTHERN STATES
Contact Information
713-408-4049 (cell)
Joined HF / HDM in January 2022
Key Accounts:
X L Parts / The Parts House
Express Texas / Bap Geon
Arnold Oil - Corpus
Academy Sports
HEB Stores
Serving
Southeast Texas and Louisiana
Rob Risinger
THE SOUTHERN STATES
Contact Information
479-979-8597 (cell)
Joined HF / HDM in January 2022
Key Accounts:
Parts Warehouse Inc.
Tri-State Enterprises
Southern Hardware
Southern Marketing Affiliates
Serving
Arkansas
Mario Rodriguez
THE SOUTHERN STATES
Contact Information
210-851-5413 (cell)
MRodriguez@HeavyDutyMarketing.com
Joined HF / HDM in January 2025
Key Accounts:
Rig Tough
Intrac Inc.
Rush Truck Center
Holt Truck Centers
Bruckners
Doggett
Arnold Oil
Gonzalez AP
Serving
South Texas
Quinton tubbert
THE MINK STATES
Contact Information
913-368-3131 (cell)
QTubbert@HeavyDutyMarketing.com
Joined HF / HDM in June 2021
Worked for Weller Truck Parts before joining HDM
Key Accounts:
Transportation Resource
Merrill Company / Specialty Sales
Johnstons Automotive
Factory Motor Parts
Serving
Illinois, Iowa, Minnesota, Missouri, and Wisconsin
Chris WeagEL
THE SOUTHERN STATES
Contact Information
972-510-8444 (cell)
CWeagel@HeavyDutyMarketing.com
Joined HF / HDM in January 2019
Key Accounts:
Magnum
Fleet Pride
Elite Truck
Lonestar Truck
Rush Peterbilt
Bruckner Truck Supply
Windsor
Serving
North Texas
North America — Corporate Offices
Allyson Nissen
Corporate offices
Contact Information
918-698-7910 (cell)
Joined HF / HDM in January 2023
Primary responsibilities include accounting, accounts receivable, accounts payable, taxes & payroll.
Serving
North America
Corporate Office
2025 Corporate Meeting
Other News and Events
Mark Miller from HDM is inspecting a newly mounted Trebor cab rack with Bruckner's Parts Manager, Robert Hoy.
Chris Weagel with HDM at Bond Equipment, with Renee Tyler looking over a new Shurco display.
Brent Abernathy with General Manager Edwin Simmons from Mac Transportation at a recent fleet meeting!
Trebor cab guards running down the line at the factory in Canada.
Chris Weagel of HDM with Mike Musick of Rush Dallas, in the new Seats Inc. display area!
Larry Gruendike, Director of Product Management, is enjoying some pie at the Rush Rodeo!
The sales team learned that GM Jessie replaced all conference chairs with "Seat Inc" display seats, shocking everyone.
Award presented by Chris Weagel to Elite Chrome.
Lem Wallace, Randy Dumeny- Dogget Freightliner being welcomed into their new Searcy, AR dealership location by Mark Miller-HDM.
Troy Williams, Jason Teague, Terry Hale-Fleetpride Little Rock, with Mark Miller HDM on a recent sales call.
Chris Weagel is back on the road during COVID.
Tony West-Truck Sales Rush Truck Center Beaumont, Josh Justman-Seats Inc Vice President, Stephan Grace-VP HDM duck hunting in South Louisiana!
Brent Abernathy presenting the Deiters/Panelite posters to GM Robbie Klein and Parts Manager William Peters at Lone Star Freightliner in Tyler, TX!